Student Focus

Project Red

Friday, November 19, 2021

Written by Matthew May, Executive Director, ACC Students’ Association

Project Red has historically been an initiative designed to connect students in need over the holidays with a college department that provides a holiday hamper, complete with a holiday dinner and some gifts for them and their family members.

Over the last few years, the ACCSA has seen a steep increase in student demand. In 2020, we received 66 student hamper requests, and 12 sponsoring departments. The sponsors were willing to take on a total of 17 hampers (THANK YOU), but that still unfortunately left us with a student shortfall of 49 students without a hamper. We were thankfully able to work with the College administration to reallocate funds from a grant to allow the ACCSA to purchase gift cards to ensure all students had something during the holiday season.

This increase in demand, in addition to the current COVID-19 environment, has required us to reevaluate our approach to Project Red. This year, instead of coordinating individualized hampers, we will be seeking monetary donations to finance the purchase of gift cards to local food stores. In Brandon, this will be Heritage Co-op’s Food Store, and we will source dedicated food stores in other campus locations as needed.

Donating* to Project Red can be done in many different ways. You can:

  • Donate in Cash at the ACCSA Office
  • Donate with a cheque either at the ACCSA Office, or you can mail/interoffice it in
  • Donate with E-transfer (emailed to, security question answer should be Project Red)
  • Donate with Credit Card either at the ACCSA Office, call (204) 725-8710, or email

*Please note that the ACCSA is not a charitable donation, and thus can’t issue charity receipts.

In the optimistic event that we fundraise more than what is needed for student applications to Project Red, the ACCSA will redirect any remaining funds for further food security services for students at the college. Having more funds than we know what to do with is a problem that we would be very happy to have. 🙂

Are you a student that would benefit from some food security support?
We welcome you to fill out this form:


If anybody has any questions, please contact the ACCSA and we’d love to discuss this further!